Lisa Linney

Linney Law Group

Based in Houston, TX

Brand and Visual Identity

The goal: a visual identity for a fierce, female attorney in a male dominated field.

Linney Law Group is positioning itself to take on home insurance providers when they fail to make their clients whole after disaster and catastrophe.

It was clear from the start that our client wanted to speak to the client, not her opponents in the courtroom.

So that was our mission: create a feminine, composed, and approachable brand that gave her the confidence and joy to work hard for her clients.

The brand also provides a foundation for expansion into a personal brand focused on inspiration and mentorship at a later time.