Creative direction for entrepreneurs that want to break the rules.
Brand Strategy. Visual Identity Systems. Integrated Creative Direction. Content Coaching.
Play their games by our rules.
Radically unique, strategic, and fully custom brand strategies and visual identities.
Who We Are
A strategic creative studio specializing in brand strategy and visual identity systems.
Our Approach
100% human-powered creativity and curiosity, every step of the way. Also, we are obsessed with the tiny details to make sure your brand works like a finely tuned machine.
Who We work with
One-man person-bands and small collaborative teams led by queer, female, neurodiverse, and inclusive founders.
Who We AreWe craft brands with creativity and curiosity at the core.
“Follow the {wilder} light” means daring to build your brand by different rules.
We work with clients who are ready to build the next generation of businesses, organizations, and platforms.
Meet the Director
Cayla Hall is the graphic designer and creative strategist behind WilderLight. She has dedicated her career to amplifying female visionaries and queer leaders. She knows firsthand that the qualities sidelined by the corporate world are exactly what make a business shine.
Cayla is passionate about working with organizations that have a radical desire to make the world a brighter, better place. Working with her is a collaborative expansion of your unique perspective and place in the world.
Charlie, Brand Strategy Session
“I was very impressed with the preparation and care she came to our meeting with, her kind personality, and thoughtful recommendations.
It’s clear she has a strong background and expertise in branding…I know it is going to take my branding to the next level and propel my business forward.
I especially appreciate that she is a fellow neurodivergent queer person; having that perspective and space is so valuable and not always available.”
Latest Updates
Life is not something that can be planned. Thought through. Systematized. The moment you think you have it all figured out, it will all change. We will never be the masters of our own existence. To live fully is to live humbly, in surrender to the ebbing tides, and yet we are not servants of it either. We are instead vibrant collaborators. Neither tyrant nor victim. but beings working in concert with forces we will never truly comprehend.