Creative direction for organizations that want to break the rules.
Brand Strategy. Visual Identity Systems. Integrated Creative Direction. Content Coaching.
Play their games by our rules.
Radically unique, strategic, and fully custom brand strategies and visual identities.
Who We Are
A strategic creative studio specializing in brand strategy and visual identity systems.
Our Approach
100% human-powered creativity and curiosity, every step of the way. Also, we are obsessed with the tiny details to make sure your brand works like a finely tuned machine.
Who We work with
One-man person-bands and small collaborative teams led by queer, female, neurodiverse, and inclusive founders.
Who We AreWe craft brands with creativity and curiosity at the core. “follow the {wilder} light” means daring to build your brand by different rules. We work with clients who are ready to build the next generation of businesses, organizations, and platforms.
Meet the Director
Cayla Hall is the graphic designer and creative strategist behind WilderLight. She has dedicated her career to amplifying female visionaries and queer leaders. She knows firsthand that the qualities sidelined by the corporate world are exactly what make a business shine.
Cayla is passionate about working with organizations that have a radical desire to make the world a brighter, better place. Working with her is a collaborative expansion of your unique perspective and place in the world.
Latest Updates
Discipline... Its not a word that really fits with creativity when you think about it.
Or at least not to me. Discipline feels like control and punishment. Nothing makes my inner child want to curl up and die more than the idea of discipline. Truly, an ideal environment to foster joy, wonder, whimsy, and play (sarcasm intended).